Southern California hip hop artist/producer Ariano presents the music video for “Hard Times”, the new single featuring Sage Price from F–k You, I Love You, Pay Me, Ariano’s new album out now on his Popular Nobody imprint. The video was directed, edited and animated by Gifted Glitch and cinematography was handled by Jimmy Saras, as was Ariano’s video for the album’s previous singles “Do You Know My Name” (watch) and “No Avatar” (watch). Over his 20 years in the game Ariano has collaborated with Snoop Dogg (listen to “High Off The Fame”), Crooked I (listen to “Not Going Back”), Murs and KRS-One, and has several full-length releases under his belt including 2007’s Music2breakup2Sad Songs Make Me Happy and Love Is Not Lazy. Ariano has worked with Glasses Malone, members of Wu-Tang Clan, The Visionaries, Ikey Owens of The Mars Volta and Jack White Band, KRS-One, DJ Khalil, Dudley Perkins, M.E.D., Evidence, Chali 2na and more.